Affordable Access

International differences in information privacy concern: Implications for the globalization of electronic commerce

Association for Consumer Research
Publication Date
  • Political Science


362 Advances in Consumer Research Volume 31, © 2004 International Differences in Information Privacy Concern: Implications for the Globalization of Electronic Commerce Steven Bellman, University of Western Australia Eric J. Johnson, Columbia University Stephen J. Kobrin, University of Pennsylvania Gerald L. Lohse, Accenture EXTENDED ABSTRACT Differences in information privacy concern in relation to the Internet have been found in national probability samples of con- sumers from the U.S., the UK, and Germany (IBM 1999). Interna- tional differences in regulation of information privacy (e.g., the European Data Privacy Directive: EU 1995) are supposed to reflect these concerns. In this study, we examine three possible explana- tions for these different forms of Internet regulation: (1) these differences reflect and are related to differences in cultural values (Hofstede 1980, 1991; Milberg, Burke, Smith, and Kallman 1995); (2) these differences reflect differences in Internet experience and/ or familiarity with Web privacy practices; and (3) they reflect differences in the desires of political institutions without reflecting underlying differences in privacy preferences. We surveyed Internet- using consumers from 38 countries and controlled for differences in demographics (Poortinga and Malpass 1986) to isolate the effects of cultural values, government regulation, Internet experience and knowledge of Web privacy practices, on concern for information privacy on the Net. We find support for (1), that cultural values are associated with differences in privacy preferences, which in turn are reflected in government regulation. Our study focuses on information privacy, which Westin (1967) defined as the amount of control that individuals can exert over the type of information, and the extent of that information, revealed to others. Government regulation of information privacy in many countries is based on four core fair information practices: notice of collection practices, choice at least in the use of

There are no comments yet on this publication. Be the first to share your thoughts.