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An Analysis of the Effects of Customers’ Migratory Behavior in the Inner Areas of the Sales Floor in a Retail Store on their Purchase

Authors
Journal
Procedia Computer Science
1877-0509
Publisher
Elsevier
Volume
35
Identifiers
DOI: 10.1016/j.procs.2014.08.233
Keywords
  • Shopping Path Analysis
  • Migratory Behavior
  • Retail Stores
  • Marketing Strategies
  • Sales Floor
  • Inner Area
  • Decision Tree
Disciplines
  • Communication

Abstract

Abstract Recently, the analysis of in-store customer behavior has been garnering increasing attention as a marketing strategy of retail stores. In this paper, we focus on the effects of customers’ migratory behavior in the inner areas on the resulting purchase amount. We examine the difference between the shopping path of high-volume customers and that of low-volume customers in the inner side of the sales floor to investigate how purchase amount differs when the shopping path contains a longer migration in the inner areas or a larger number of transitions from the outer areas to the inner areas.

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