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[Customer orientation in ambulant medicine].

Authors
  • Heinrich, M
Type
Published Article
Journal
Gesundheitswesen (Bundesverband der Ärzte des Öffentlichen Gesundheitsdienstes (Germany))
Publication Date
Jul 01, 2014
Volume
76
Issue
7
Pages
413–416
Identifiers
DOI: 10.1055/s-0034-1374620
PMID: 24967662
Source
Medline
License
Unknown

Abstract

Intensive mention of customer orientation in medicine in the media emphasises its importance. Rational handling with the possibilities of individual health markets is a prospective challange. Further research could be established in all aspects of customer orientation, especially the changing relevance of ethical responsibility. An enlargement or comparison with other control samples (n>20, other medical subfields, structurally weak areas) could be illuminating. The results of this qualitative study can be used to develop quantitative inquiries.

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