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Content analysis of false and misleading claims in television advertising for prescription and nonprescription drugs.

Authors
Type
Published Article
Journal
Journal of general internal medicine
Publication Date
Volume
29
Issue
1
Pages
110–118
Identifiers
DOI: 10.1007/s11606-013-2604-0
PMID: 24030427
Source
Medline

Abstract

Potentially misleading claims are prevalent throughout consumer-targeted prescription and nonprescription drug advertising on television. These results are in conflict with proponents who argue the social value of drug advertising is found in informing consumers about drugs.

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