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Consumer confusion caused by nutrition apps in product healthiness evaluation

Authors
  • Zečević, Mila
  • Gidaković, Petar
  • Žabkar, Vesna
  • Kos Koklič, Mateja
Publication Date
Jun 01, 2022
Source
University of Ljubljana
Keywords
Language
English
License
Green
External links

Abstract

Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider as correct), especially when different sources of information appear similarly qualified and accurate. This paper aims to highlight the impact of inconsistent information on consumer attitudes. The results of an experiment conducted on a sample of 237 consumers indicate that the inconsistent information, when presented to consumers, influences their attitude in a way that it increases feelings of confusion, leading to lower attitude certainty about the product healthiness.

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