The article discusses the integrative competence-based cultural approach to studying the complex and multifaceted world of the culture of the target language through comprehension of the English national character reflected in arts as a way to personal development, interdisciplinary professional mobility and professional culture of the student majoring in Linguistics. The English national character is revealed through its artistic understanding in such most ‘English’ genres as portrait, landscape and caricature, as well as in the perpendicular architectural style and features of landscape architecture. The authors have designated the content-semantic blocks of Linguistics and Culture Study courses to demonstrate the students who specialize in translation and interpretation the traditions reflected in the national character through the prism of art, thus revealing the semantics of the concept of the national character. The image of the English national character as constructed by English art is analyzed. Its main features are revealed: conservatism, patriotism, snobbery, respect of law and privacy, tolerance, politeness, practicality and rationality, conventionalism, eccentricity and sense of humor, contradiction and sometimes paradox. Interactive technologies that ensure the assimilation of educational material aimed at promoting national, ethnic and religious tolerance, respect of the values of a different culture, focus on cross-cultural communication, inculturation and socialization of the individual are presented in the article.