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Communicating with parents of obese children: which channels are most effective?

Authors
  • Randle, Melanie1
  • Okely, Anthony D2
  • Dolnicar, Sara3
  • 1 School of Management, Operations and Marketing, Faculty of Business, Australian Health Services Research Institute, University of Wollongong, Wollongong, NSW, Australia.
  • 2 Early Start Institute, School of Education, Faculty of Social Sciences, University of Wollongong, Wollongong, NSW, Australia.
  • 3 UQ Business School, University of Queensland, Brisbane, Qld, Australia.
Type
Published Article
Journal
Health expectations : an international journal of public participation in health care and health policy
Publication Date
April 2017
Volume
20
Issue
2
Pages
349–360
Identifiers
DOI: 10.1111/hex.12463
PMID: 27121351
Source
Medline
Keywords
License
Unknown

Abstract

Messages are most likely to reach families with obese children if communicated through doctors, government publications and community organizations. Further, messages targeting social groupings of parents will leverage the power of advice from friends, which is another valuable information source for this group.

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