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Children's ability to evaluate television commercial messages for sugared products.

Authors
Type
Published Article
Journal
American journal of public health
Publication Date
Volume
71
Issue
9
Pages
1060–1062
Identifiers
PMID: 7270775
Source
Medline

Abstract

A study of the ability of 120 children to evaluate the cariogenic potential of products presented in commercial television messages was undertaken. Each child was shown commercials for sugar-containing products. The results indicated: 1) grade-related differences exist in a child's ability to evaluate products; 2) no differences between socioeconomic status groups were found in a child's ability to evaluate products; 3) a weak relationship between the level of dental health knowledge and ability to evaluate the products.

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