Affordable Access

Access to the full text

Challenges and Prospects of Private Broadcast Media Ownership in Nigeria: A Study of Stations in Port Harcourt

Authors
  • Azubuike, Chieme
  • Ikiriko, Stella I.G.
Type
Published Article
Journal
Mediterranean Journal of Social Sciences
Publisher
Walter de Gruyter GmbH
Publication Date
Sep 01, 2019
Volume
10
Issue
5
Pages
90–98
Identifiers
DOI: 10.2478/mjss-2019-0070
Source
De Gruyter
Keywords
License
Green

Abstract

Ownership of the media was vested with the government, especially in the areas of issuance of licenses and renewal of such licenses, among others, through the National Broadcasting Commission empowered to carry out such salient responsibility. The empowerment of NBC through the enabling Decree in 1992 saw the emergence of private broadcast stations in Nigeria. But years after the deregulation of the broadcast media in Nigeria, the private broadcast stations and ownership are still bedeviled with some challenges, which If not well addressed, will leave them at cross roads; but if addressed properly, the sky would be too small to be their limit. To realize these, the study examined the challenges and prospects of private broadcast media using Africa Independent Television (AIT) and Rhythm 93.7fm as case studies. The survey method was used to expose the challenges faced by these stations and their prospects. In course of the study, the following findings, interalia, were discovered: that the private broadcast outfits are faced with challenges arising from poor facilities, government regulation and legislations, expensive equipment, welfare and debts. However, the study discovered that progress could be made if enabling environment would be created for them to strive.

Report this publication

Statistics

Seen <100 times