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Book review: Racist trademarks: slavery, orient, colonialism and commodity culture

Blog post from London School of Economics & Political Science
Publication Date
  • Bf Psychology
  • Hn Social History And Conditions. Social Problems. Social Reform
  • Ht Communities. Classes. Races


"Racist Trademarks: Slavery, Orient, Colonialism and Commodity Culture." Malte Hinrichsen. LIT Verlag. January 2013. --- Since the beginning of commodity culture, products have been marketed with images reflecting racist concepts of otherness. Using the prominent examples of three companies – Uncle Ben’s, Sarotti and Banania – Malte Hinrichsen examines how racist trademark figures were established in the U.S., Germany and France and built on nation-specific processes of racial stereotyping. Bengi Bezirgan thinks this book might call the attention of anyone interested in various forms of racial exclusion.

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