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At-home shopping: Will consumers let their computers do the walking?

Authors
Journal
Business Horizons
0007-6813
Publisher
Elsevier
Publication Date
Volume
28
Issue
2
Identifiers
DOI: 10.1016/0007-6813(85)90049-7
Disciplines
  • Communication

Abstract

Abstract How do consumers react to electronic shopping services? This article presents an overview of preliminary findings of major field experiments and surveys. It discusses consumer acceptance of at-home shopping and suggests implications of this innovation for marketing practitioners.

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