MBA programmes, especially those not provided by the recognised premier league business schools, are often criticised as being “all things to all men”. They are essentially product driven and “sold” to the potential client. When organisations think about developing people to fulfil organisational goals and roles, there is a tendency to assume that MBAs offer personal development, not necessarily business or organisational benefits. This article examines the MBA supplier buyer divide from a business and people development perspective. The “product” driven approach, as it relates to the needs of the client, be they corporate or individual, is examined. An alternative business focused model is suggested. A practical case is provided to illustrate design, partnership and implementational issues.