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ANALYSIS OF CUSTOMER SATISFACTION TOWARD MARTABAK HALIM CABANG BINTARA JAYA SERVICE IN WEST BEKASI

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Faculty of Economics
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Abstract

Within this scientific writing, "Analysis of Consumers Against Murtabaksatisfaction Halim victorious At Specialist Branch West of Bekasi" The authorwould like to know how the level of customer satisfaction with branch BintaraMurtabak Halim Jaya in West Bekasi by distributing questionnaires to 50nresponden / Consumer Murtabak halim Bintara Jaya Branch. The analysismethod is the method of the Chi square test and Likert's Summated rating(LSR). From the calculations in the can X ² count (110.16879) is larger thanthe X ² table (21.02606) then reject Ho thank Ha which means consumers aresatisfied with the services provided by Murtabak Halim Branch Bintara Jaya,besides the results of calculations using LSR obtained value for 2282, which islocated between the third quartile and maximum (2000

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