Publisher Summary This chapter outlines mass media crime prevention techniques that attempt to deal directly with the fear of crime as well as the actual crime, across a wide range of societal members. Media presentations affect the fear of crime, feelings of self-confidence in avoiding victimization, criminal behavior, and the adoption of crime prevention precautions. The level and extent of these changes is not uniform across the evaluations. The choice of presentation format and the modes of evaluation are key elements in uncovering positive effects. Any modification in actual crime is difficult to uncover due to the focus on the perceptions of fear and crime instead of on crime itself. Changes in the level of actual crime must rely on the successful modification of these other factors. Once the fear of crime and the level of crime prevention efforts are changed, then the ultimate goal of reduced crime can start to take effect. The chapter also discusses the “Taking a Bite out of Crime” campaign that facilitates attitudinal changes in the groups that are least vulnerable to crime and those already interested in crime prevention issues and other relevant campaigns.