The main focus of ATLAS b physics has traditionally been on the standard model. In the last few years also the aspects of new physics in B-decays has been addressed. Another new field of studies started recently is a beauty production. We give an overview of the older as well as more recent results. After an introduction outlining selected trigger and detector performance characteristics, we explain methods and goals of CP violation measurements in decay channels of B-d(0) meson, physics of B-s(0) system and of rare decays. Finally, the ATLAS program for beauty production measurements is presented.