Affordable Access

E-handel med resor. Bokning och köp av resor på Internet – konsumenters attityder och upplevda risker



The travel industry is one of the few industries where there is an increased interest among consumers for on-line reservations. The purpose of this study is to explore and describe consumers’ attitudes towards travel reservations and purchases on the Internet. A questionnaire was distributed to 400 consumers in Gothenburg. The study indicates that consumers generally have a positive attitude towards travel reservations and purchases on the Internet, although the perceived risks are high. Certain consumers consider the payments insecure. A reservation confirmation is of crucial importance to consumers’ willingness to make their travel reservations on the Internet.

There are no comments yet on this publication. Be the first to share your thoughts.