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E-handel med resor. Bokning och köp av resor på Internet – konsumenters attityder och upplevda risker

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Abstract

The travel industry is one of the few industries where there is an increased interest among consumers for on-line reservations. The purpose of this study is to explore and describe consumers’ attitudes towards travel reservations and purchases on the Internet. A questionnaire was distributed to 400 consumers in Gothenburg. The study indicates that consumers generally have a positive attitude towards travel reservations and purchases on the Internet, although the perceived risks are high. Certain consumers consider the payments insecure. A reservation confirmation is of crucial importance to consumers’ willingness to make their travel reservations on the Internet.

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