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The Bidirectional Causal Relation Between Implicit Stereotypes and Implicit Prejudice.

Authors
  • Phills, Curtis E1
  • Hahn, Adam2
  • Gawronski, Bertram3
  • 1 University of North Florida, Jacksonville, USA.
  • 2 University of Cologne, Germany. , (Germany)
  • 3 The University of Texas at Austin, USA.
Type
Published Article
Journal
Personality & social psychology bulletin
Publication Date
Sep 01, 2020
Volume
46
Issue
9
Pages
1318–1330
Identifiers
DOI: 10.1177/0146167219899234
PMID: 32013752
Source
Medline
Keywords
Language
English
License
Unknown

Abstract

Although stereotypes and prejudice are commonly regarded as conceptually distinct but related constructs, previous research remains silent on the processes underlying their relation. Applying the balance-congruity principle to the concepts (a) group, (b) valence, and (c) attribute, we argue that the valence of attributes contained in a group-stereotype shapes evaluations of the group, while prejudice toward a group influences which attributes are stereotypically associated with the group. Using fictitious (Experiments 1 and 3) and real (Experiments 2 and 4) groups, the current studies demonstrate that (a) experimentally induced changes in the valence of semantic attributes associated with a group (stereotypes) influence implicit prejudice toward that group (Experiments 1 and 2), and (b) experimentally induced changes in the valence of a group (prejudice) influence implicit stereotyping of that group (Experiments 3 and 4). These findings demonstrate a bidirectional causal relation between prejudice and stereotypes.

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