Affordable Access

Intervening in the inevitable: Contesting globalization in a public sector organization

Authors
Publisher
Sage Publications Ltd.
Publication Date
Keywords
  • Hd28 Management. Industrial Management
Disciplines
  • Linguistics
  • Political Science

Abstract

Drawing on data from a study of an Australian public broadcaster (the Australian Broadcasting Corporation), this paper demonstrates how the marketization of public sector organizations involves a 'discourse of globalization' that legitimates marketization initiatives by making them appear inevitable. This discursive dimension also becomes a site of contestation. We examine three oppositional groups that challenge the apparent inevitability of globalization through a range of discursive tactics. They are surfacing implicitly shared values, appropriating dominant themes of globalization, and recovering traditional notions of public service. The paper explores the socio-political effects of such discursive tactics as they relate to understandings of globalization 'from below'.

There are no comments yet on this publication. Be the first to share your thoughts.

Statistics

Seen <100 times
0 Comments