Purpose – The purpose of this paper is to introduce a selection of papers from the 10th Annual European Learning Styles Information Network Conference. Design/methodology/approach – The paper looks at problems, developments in the application of style and potential styles for practice in the area of cognitive and learning styles in education and training practice, with a brief look at the papers within this issue. Findings – The paper finds that each of the papers presented here raises a number of pertinent issues which are significant in the ongoing debate regarding the value of cognitive and learning styles in education and training practice. These are presented in the form of ten key messages. Originality/value – The paper presents a useful insight into the problems, politicisation and potential of learning styles in education and training.