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[Beyond the horizon of health-care delivery - medical marketing].

Authors
  • Hoffmann, M
  • Großterlinden, L G
  • Rueger, J M
  • Ruecker, A H
Type
Published Article
Journal
Zentralblatt für Chirurgie
Publication Date
Dec 01, 2014
Volume
139 Suppl 2
Identifiers
DOI: 10.1055/s-0031-1283888
PMID: 22426969
Source
Medline
License
Unknown

Abstract

Increasing economisation trends call for a sound and distinct marketing strategy. The marketing has to be focused on the stakeholders needs. Concomitant factors are patient satisfaction, the establishment of cooperation networks and maintenance/improvement of medical health-care quality.

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