Benefits and challenges of marketing automation supporting online sales Authors Bizjak, Anja Publication Date Jun 06, 2024 Source University of Ljubljana Keywords Marketing Automation Optimizstion Efficiency Personalization Research Analysis Cases Insurance Trženje Avtomatizacija Optimizacija Efektivnost Personalizacija Raziskave Analiza Primeri Zavarovalstvo Info:Eu-Repo/Classification/Udc/339.138 Language English License Green External links Full record on plus.cobiss.net Full record on repozitorij.uni-lj.si Full record on repozitorij.uni-lj.si