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Student's TV Program Viewing by Video Sharing Website

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The time peaple spend watching the television in Japan has been almost fixed over 50 years. However, the deviations of the time between generations has become clear recently. Although the time of aged group has been increasing due to the rise of the elderly population, the time of young group has been decreasing on the contrary. Since young peaple's tendencies will become the norm in the future, this trend has attracts lot of attentions. This phenomenon is said to be closely related to the Internet. It is expected that the college students is a group especially with much Internet use among young peaple, typical tendency of TV program viewing through Internet will appear in their behavior. This paper reports some surveyed results how viewing of TV program by college students is taken by video sharing Web site compared with by televisions and hard disc recorders.

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