The goal of this paper is to analyze impacts of the factor of national/regional identity on aircraft ordering by airlines and other corporate clients. The main focus is on Airbus and Boeing as these are the most important airliner producers of today. After an extensive study of aircraft orders from the past 20 years we come to a conclusion that national/regional identity plays a significant role – North American clients prefer Boeing whereas customers from Europe favor Airbus. The significance of this factor is higher in North America. Also, we take a look at aircraft orders in other regions of the world.