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Case Study: Engaging Students, Engaging Industry, Engaging Enterprise

Jacqueline Mulligan
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To challenge Events Management students to stage an event called ‘Making Events Sparkle’, where the enterprising talents of students would be showcased in front of events, tourism and hospitality companies through a ‘future thinking’ cross-subject group/crossFaculty student panel able to answer questions about the future for events; and a launch of a case studies publication illustrating the enterprising responses of students to a range of ‘company-set projects’. The project would result in an event managed by students for industry; an enterprise learning experience for a cross-subject/cross-Faculty team of at least six students and at least three academics; and a new case studies publication, Student enterprise in the workplace.

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