This study aims to explore the development of employee acceptance and process challenges and opportunities that surface when new technologies are introduced in a workplace environment. In the case of the implementation of automated vehicles, this study was conducted in close relationship with the organisation. In particular, we investigate employee acceptance and process challenges with an assistance of an analytic model, TAPA, built on the theoretical framework of trust, practice theory and Technology Acceptance Model (TAM), which is supported with trust and practice theory to form a comprehensive framework. The study stands on the philosophy of engaged scholarship and uses qualitative material from an exploratory case study, interviewing 22 respondents in order to cover an extensive part of the processes and practices affected by this implementation. Interestingly, the empirical data suggests that developing employee acceptance and combating process challenges and harnessing opportunities are not separate subjects, but streams in the same river. Therefore, to develop acceptance, the organisation would also need to work through the process challenges the respondents warrants action.