The purpose of this study was to examine attitudinal factors associated with increased research productivity of individual clinical faculty in 66 United States and Canadian schools of dentistry. Thirteen variables, evaluating the subjects' perceptions of their research background, work environment, attitude and outcome effects from publishing, and the use of colleagues in conducting research, were evaluated. The 833 respondents represented a response rate of 64.9% (833/1200) from a 50% stratified random sample of faculty who (1) had full-time appointments and held at least the D.M.D. or D.D.S. degree or the foreign equivalent, (2) taught in a clinical department of the dental school, and (3) were not departmental chairpersons or administrators (assistant dean, associate dean, or dean). Respondents reported a mean of 10.3 yr. (range = 1 to 45, SD = 7.3) in full-time dental education (career age) and a mean of 10.1 career publications (range = 0 to 110, SD = 13.8). Analysis of variance for mean number of career publications, by increasing agreement in response to each attitudinal variable, yielded a significant positive association for each of the 13 attitudinal variables. Implications of the findings were discussed with respect to strategies for improving research productivity of individual faculty.