Anthropomorphism in the automotive industry and its relationship with perceived brand warmth and brand competence Authors Avramov, Julijana Publication Date Dec 06, 2024 Source University of Ljubljana Keywords Marketing Car Industry Cars Antropomorphism Brands Consumer Behaviour Research Analysis Trženje Avtomobilska Industrija Avtomobili Antropomorfizem Blagovne Znamke Vedenje Potrošnikov Raziskave Analiza Info:Eu-Repo/Classification/Udc/339.138 Language English License Green External links Full record on repozitorij.uni-lj.si Full record on plus.cobiss.net Full record on repozitorij.uni-lj.si