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Analysis of the mass media coverage of the Gates Foundation grand challenges in global health initiative.

Authors
  • 1
  • 1 University of Bristol, Centre for Ethics in Medicine, Third Floor, Hampton House, Cotham Hill, Bristol, UK. [email protected]
Type
Published Article
Journal
Journal of Medical Ethics
1473-4257
Publisher
BMJ
Publication Date
Volume
35
Issue
3
Pages
163–167
Identifiers
DOI: 10.1136/jme.2008.025353
PMID: 19251966
Source
Medline
License
Unknown

Abstract

The Grand Challenges were launched in 2003 by the Gates Foundation and other collaborators to address the health needs of developing countries. This paper outlines the current problem with health research and development in the context of inequality as conveyed by the 90/10 divide. The paper then looks at the focus and nature of press reporting of global health issues by analysing how press articles have portrayed the Grand Challenges in Global Health initiative. Analysis of the mass media illustrates that the focus of reporting on the Grand Challenges tends to be on utilitarian themes, leaving issues related to justice and equity comparatively under-reported.

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