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Analysis of Communication Strategies in the New Media Age

Authors
  • Wang, Qi
  • Liang, Meili
  • Zhao, Qi
Journal
Journal of Educational Theory and Management
Publisher
Synergy Publishing Pte. Ltd.
Publication Date
Oct 10, 2019
Volume
3
Issue
2
Identifiers
DOI: 10.26549/jetm.v3i2.1910
Source
Synergy Publishing
Keywords
License
Green

Abstract

This paper explores how enterprises respond to changes in consumers and make corresponding adjustments in communication strategies in the new media age. The cases of Jiang Xiaobai and Netease Cloud are selected for the present analysis, providing suggestions for communication strategies in the new media age.

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