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Aligning BI with Corporate Strategy in SME : A case study based on the BISC Framework

  • Vukovic, Nenad
Publication Date
Jan 01, 2020
DiVA - Academic Archive On-line
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According to research findings, SMEs are continuously faced with unexpected changes within their operating environment. The rapid development of technology master’s new competitors, new products and markets which creates a source of uncertainty for these organisations. These changes are for instance demonstrated through changes in customer demands, lower barriers and government regulations, offering both opportunities as threats. Considering that SMEs play a significant role for society and the worldwide economy, they genuinely need to strive for innovative and efficient solutions in their business. By focusing on smarter use of information through Business Intelligence, SMEs can stay competitive in such an environment. Nevertheless, while BI utilization for efficient decision-making has been highly attractive to larger companies for some time, this has not been a reality for SMEs. The reasons for this are several and challenges vary. However, it is necessary to meet some basic conditions to effectively take advantage of BI, namely, to align BI with corporate strategies. This study applied the BISC framework on one strategic theme, the operations management, in an SME in order to identify gaps between BI and corporate strategy in their business performance management initiative. Gaps were identified by analysing current As-Is state of BI assets and the To-Be state. This thesis aims therefore to contribute in the understanding of problems and potentials regarding the process of aligning BI with corporate strategies in SMEs.

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