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Uncorking the muse: Alcohol intoxication facilitates creative problem solving

Authors
Publisher
Elsevier Inc.
Volume
21
Issue
1
Identifiers
DOI: 10.1016/j.concog.2012.01.002
Keywords
  • Alcohol
  • Creativity
  • Attentional Control
  • Remote Associates Test

Abstract

Abstract That alcohol provides a benefit to creative processes has long been assumed by popular culture, but to date has not been tested. The current experiment tested the effects of moderate alcohol intoxication on a common creative problem solving task, the Remote Associates Test (RAT). Individuals were brought to a blood alcohol content of approximately .075, and, after reaching peak intoxication, completed a battery of RAT items. Intoxicated individuals solved more RAT items, in less time, and were more likely to perceive their solutions as the result of a sudden insight. Results are interpreted from an attentional control perspective.

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