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Sylvanian families: The production and consumption of a rural community

Authors
Journal
Journal of Rural Studies
0743-0167
Publisher
Elsevier
Publication Date
Volume
11
Issue
4
Identifiers
DOI: 10.1016/0743-0167(95)00017-8

Abstract

Abstract Concepts relating to consumer behaviour are brought together with notions of the idyllic English rural community to begin examining the importance of material culture in the formation of attitudes towards the English village. The resulting commodification of rurality is examined with the help of case studies of producers and consumers of Sylvania, a ‘collectable toy’.

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