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Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research

Authors
  • Keller, Kristopher O;
  • Dekimpe, Marnik G; 6965;
  • Geyskens, Inge;
Publication Date
Mar 01, 2022
Source
Lirias
Keywords
License
Green
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Abstract

status: published

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