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Persepsi Mahasiswa Fakultas Ekonomi Terhadap Program Kewirausahaan Pada Perguruan Tinggi

Institute of Research and Community Outreach - Petra Christian University
Publication Date
  • Perception
  • Emotion
  • Entrepreneurship Program.


Government promoted-entrepreneurship program for students launched in 2009 had been responsed yet. Students have various perceptions toward the program, for this reason the program need to be explained using stereotype interpretion, impression management, and emotion as perception elements and barometers that the entrepreneurship program is going along smoothly in a university. Research objectives; 1) Analyzing simultanously influences of stereotype interpretion, impression, and emotion on the program in a University; 2) studying the partial inffluence of stereotype interpretion, impression management, and emotion on the program; 3) Finding the variable that has the most dominant influence on the program. Results; Perceptions partially and simultanously influence the entrepreneurship program. Students show good responsiveness towards the program. Their perceptions partially contribute the program (66%). Perception on stereotype interpretetion share a contribution of 20.50 %. Perception on impression management contributes an amount of 27, 7 %. Finally perceptin on emotional intensity give a contribution of 28. 30 %.

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