Affordable Access

Transaction cost economics, resource dependence theory, and customer--supplier relationships

  • Economics


This study develops and then tests an expanded conceptual framework for understanding relational customer--supplier exchanges. The explanatory power of transaction cost economics and resource dependence theory is examined, first individually, and then the theories are unified to provide a more comprehensive model for understanding of firms' decisions to pursue relational exchanges. Regression analyses performed on data from 372 pulp, paper, and paperboard mills indicate that the combined framework provides a better explanation of customer choices than either theory individually. Implications and future research are discussed. Copyright 2006, Oxford University Press.

There are no comments yet on this publication. Be the first to share your thoughts.