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Re-designing bank service systems for effective marketing

Authors
Journal
Long Range Planning
0024-6301
Publisher
Elsevier
Publication Date
Volume
21
Issue
6
Identifiers
DOI: 10.1016/0024-6301(88)90157-4
Disciplines
  • Communication
  • Design

Abstract

Abstract Financial institutions are undergoing fundamental changes due to increased competitiveness and greater consumer awareness. These changes call for a re-examination of their design strategies. This article discusses three strategies— namely, marketing, operations and organizational design. The discussion is based on empirical data collected by means of a survey of bank consumers.

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