Affordable Access

The Impact of Corporate Culture on Sales Forecasting

Authors
Source
Legacy

Abstract

Based on forecasting audits conducted in six companies and interviews with the corporate forecasters, John Mello distinguishes between the corporate values and strategies that benefit the sales-forecasting process and those that undermine it. We may recognize our own organizations in his study and realize that we are on the right or wrong track. Copyright International Institute of Forecasters, 2005

There are no comments yet on this publication. Be the first to share your thoughts.

Statistics

Seen <100 times
0 Comments
F