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Het Nationaal Onderzoek naar Participatie(trouw) bij het Bevolkingsonderzoek Borstkanker. Resultaten van de basismeting in de regio IJssel-Vecht

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Universiteit Twente, vakgroep Psychologie
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untitled CORPORATE VISUAL IDENTITY MANAGEMENT: Annette L.M. van den Bosch Current practices, impact, and assessment C O R PO R ATE V ISU A L ID EN TITY M A N A G EM EN T A nnette L.M . van den B osch CORPORATE VISUAL IDENTITY MANAGEMENT: CURRENT PRACTICES, IMPACT, AND ASSESSMENT Annette L.M. van den Bosch proefschrift vd BoschBW def. 03-10-2005 09:03 Pagina 1 ISBN: 90-365-2265-X Copyright © Annette L.M. van den Bosch No part of this book may be produced in any form, by print, photoprint, microfilm, or other means without permission of the author. Printed by Haveka bv proefschrift vd BoschBW def. 03-10-2005 09:03 Pagina 2 CORPORATE VISUAL IDENTITY MANAGEMENT: CURRENT PRACTICES, IMPACT, AND ASSESSMENT PROEFSCHRIFT ter verkrijging van de graad van doctor aan de Universiteit Twente, op gezag van de rector magnificus, prof.dr. W.H.M. Zijm, volgens besluit van het College voor Promoties in het openbaar te verdedigen op vrijdag 28 oktober 2005 om 15.00 uur door Antonetta Lamberta Maria van den Bosch geboren op 16 november 1956 te Den Ham (Overijssel) proefschrift vd BoschBW def. 03-10-2005 09:03 Pagina 3 Dit proefschrift is goedgekeurd door de promotoren: prof.dr. E.R. Seydel prof.dr. P.J.M.C. Schellens proefschrift vd BoschBW def. 03-10-2005 09:03 Pagina 4 Contents page 1. Introduction 9 2. Perspectives on Corporate Visual Identity management 21 3. How Corporate Visual Identity supports reputation 41 4. Corporate Visual Identity: descriptive and exploratory results 51 5. Managing Corporate Visual Identity: use and effects of organizational measures to support a consistent self-presentation 67 6. The impact of organisational characteristics on Corporate Visual Identity 79 7. Managing Corporate Visual Identity: exploring the differences between manufacturing and service, and profit-making and nonprofit organizations 97 8. Auditing Corporate Visual Identity management: development and use

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