The target set in higher educational institutions represents the elaborate process which participants are customers of education, performers and being trained. The organization of a target set is included into area of interests of managers of higher educational institutions and managers of public authorities and local government. In the field of this interaction there is a number of the unresolved problems connected with preparation of curricula, comparison of interests and vectors of development of branches and HIGHER EDUCATION INSTITUTIONS and much other. Effective management of a target set, is urged to solve a number of questions, annually arising at the organization of a competitive set and further training of future experts. Management of a target set at a development stage represents bilateral cooperation. The educational institution for its part develops educational plans, and the public institutions long-term and medium-term plans of work including a set of employees on certain workplaces, according to developed programs of development. Comparison of curricula and development plans of establishment is made at a stage of the decision on quantity of target places for certain directions. Competences which the graduate has to possess, have to master the requirements shown by the employer. And it is necessary to put in advance in competence curricula, perspective after 4-6 summer terms. It mentions areas of strategic planning in which management represents decision-making in not set, and only predicted conditions. Dynamics of development of modern society, puts in the forefront the functions of the management connected with forecasting and a choice of a way of development on the basis of built forecasts. Management within the set static conditions, the initial management of the current processes otherly than management within changing conditions. In relation to education institute, specifics of decision-making by management structure, dictates need for the organization of work of the research groups working in the field of forecasting. This requirement is expressed in assignment to higher educational institutions of the status "scientifically research" within the walls of which science and education merge is carried out. Management of educational structure, in relation to the state order for target training, has to coordinate results of the activity on development of training programs, being included in the market relations with other social institutes, thus without receding from the general mission of university which Jose Ortega-i-Gasset formulated as: "teaching of the main cultural and significant disciplines".