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Mathematical Programming Models for the Determination of Attribute Weights

  • Computer Science
  • Design
  • Mathematics


Several versions of a mathematical programming model which determines attribute weights for each consumer are empirically eavluated using data on dry cereals and automobiles. The model is found to be a good predictor of consumer preferences, particularly for dry cereals. Managerial implications for product repositioning, new product design, and market segmentation are discussed in the paper.

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