Road accidents is one of the major contributors of human deaths in Malaysia. In the year 2005, 326,850 accidents were recorded, resulting in an average 17 deaths from road accident every single day. Federal Route 50 from Batu Pahat to Ayer Hitam experienced 4,842 road accidents between the years 2000 and 2005, killing 244 people and injuring 1,644 people. The purpose of this study is to perform an accident investigation and propose improvements at Pintas Puding area, and to develop an accident prediction model for Federal Route 50 by using multiple linear regression. The road accident trend and blackspot ranking were established at Federal Route (FT 50) Batu Pahat - Ayer Hitam. It was revealed that the increment of accident rates can be explained by either the rise in speed, number of major access point and traffic volume.