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Studies in Impression Evaluation of Filming in Science and Technology Communication

Publication Date
  • Production Technique
  • Camera Movement
  • Zoom
  • Communication
  • 407
  • Mathematics
  • Psychology


To examine the psychological effects of visual production techniques, the study compares viewer’s perceptions of images with fixed camera movement and with shot movements. Twentyfive subjects viewed the four film clips: visual images of geometric figures and nature with fixed cameras and same images with shot movement of zoom in. They tested eight impression factors: fancy-plain, good-bad, beautiful-ugly, impactful-ordinary, simple-difficult, basic-complicated, likedislike, and active-lazy. The two-way ANOVA analysis (two scenes × two types of filming technique) showed that shot movements (zoom in) had effect on viewer’s perception.

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