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Distribuce v obchodě s bioprodukty

Česká zemědělská univerzita v Praze
Publication Date
  • Bioprodukt
  • Biopotravina
  • Ekologické Zemědělství
  • Distribuce
  • Marketing
  • Propagace
  • Organic Product
  • Organic Food
  • Organic Farming
  • Distribution
  • Marketing
  • Promotion
  • Agricultural Science
  • Design


This thesis deals with the distribution of organic products. It focuses on the current market and distribution channels. Market in the Czech Republic is steadily growing, despite the offer of organic products in comparison with Western European Union countries is small. Consumers in recent years showing increased interest in organic products, but is often discouraged by the high cost and lack of knowledge of the benefits of food grown in organic agriculture. The goal is to design new distribution channels and sales of organic products. In the first part that comes from learning the rules of law and literature, theoretical foundations are processed. It explains basic concepts and practices in organic farming and organic products distribution. The second part focuses on a specific case study based on internal company information on the subject.

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