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War and death in business : some remarks on the nature of conceptualisation in the field economy

Publication Date
  • Wirtschaft
  • Metapher
  • Krieg
  • Tod
  • Englisch
  • Ddc:420
  • Linguistics


SAR ZN3a5 17 Z E S Z Y T Y N A U K O W E UNIWERSYTETU RZESZOWSKIEGO SERIA FILOLOGICZNA ZESZYT 25/2005 STUDIA ANGLICA RESOVIENSIA 3 Waldemar J. DRĄśEK WAR AND DEATH IN BUSINESS – SOME REMARKS ON THE NATURE OF CONCEPTUALISATION IN THE FIELD ECONOMY1 Introduction The main aim of this paper is to look into the nature of the forces which have guided the semantic developments of numerous terms panchronically related to the field ECONOMY. The research has been carried out in light of modern approaches to semantic change, namely metaphorisation and conceptualisation of already existing referents to express novel concepts of the changeable reality. The approach adopted in the paper is meant to bridge the gap between unintentional transfers and metaphors which, in my view, form a panchronic continuum determined by conceptual processes. The method applied in the analysis carried out in what follows is couched within the cognitive framework, with an extensive use of the cognitive techniques of enquiry. The notion inherent in a cognitive approach is the issue of categorisation implying the grouping of similar entities in the speaker’s mind and treating them as belonging to the same conceptual category (see Kleparski (1997)). The instances of a given category may be represented by means of attributive values, which may be either central, or core to the category or peripheral. Meanings of lexical items may be characterised as being determined by these attributive values, whose gaining in salience, or foregrounding, as well as weakening, or backgrounding, are the means by which the resultant sense change may be accounted for. 1 The author wishes to express his gratitude to Prof. Grzegorz A. Kleparski for his comments on both the form and contents of this paper. 18 WAR and DEATH metaphors in the field ECONOMY The fact that metaphor is not solely restricted to poetic imagination and deliberate figurative language, but repres

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