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How product assortment decisions affect supply chain performance within Unilever Benelux

Technische Universiteit Eindhoven
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  • Innovation


Microsoft Word - Master Thesis Yannick Vergouwen Final Print Version.docx Amsterdam, July 2010 BSc Yannick Vergouwen Student identity number 0548812 in partial fulfilment of the requirements for the degree of Master of Science in Operations Management and Logistics Supervisors: Dr. K. van Donselaar, TU/e, OPAC Dr. A. de Jong, TU/e, OSM P. van Balkom, Unilever Benelux How product assortment decisions affect supply chain performance within Unilever Benelux By Yannick Vergouwen Page | II TUE. Department Technology Management. Series Master Theses Operations Management and Logistics Subject headings: innovation, assortment decisions, complexity, supply chain performance and planner. Page | III Preface and acknowledgements This report is the result of my master thesis project for the Master Operations Management & Logistics at the Eindhoven University of Technology (TU/e). This graduation project was conducted at the Customer Service and Logistics (CS&L) department within Unilever Benelux and was supervised by the sub department Operations Planning and Control (OPAC). First of all, I want to thank my first supervisor from the university, Karel van Donselaar. I thank Karel van Donselaar for his guidance and support during my Master Thesis project. The professional and constructive discussions greatly contributed to the end result as presented here. Moreover his experience within the field of retail operations and his criticism on my work challenged me during the entire period. Moreover, I sincerely appreciated his flexibility in making appointments and providing me feedback. Furthermore I would like to thank my second

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