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Buying behavior in Ireland's public sector

Authors
Journal
Industrial Marketing Management
0019-8501
Publisher
Elsevier
Publication Date
Volume
6
Issue
4
Identifiers
DOI: 10.1016/0019-8501(77)90037-2
Disciplines
  • Political Science

Abstract

Abstract While conceptually somewhat similar to consumer buying behavior, public sector industrial buying is concerned with a number of additional dimensions which are discussed below. In this study, industrial buying is examined from the perspective of the government or public sector buying departments in Ireland.

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