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Product and service preferences of arab tourists in Malaysian hotels: a survey in the Klang Valley / Zulkifli Ibrahim , Associate Professor Maimunah Sulaiman , Ali Mohamad Nor

Institute of Research, Development and Commercialization , Universiti Teknologi MARA
Publication Date
  • Travel And State. Tourism
  • Marketing. Distribution Of Products
  • Design


This empirical study seeks to identify Arab travellers' specific preferences in terms of products and services that respond to their needs while staying in Malaysian hotels. Questionnaires were designed both in English and Arabic to map out the profile of the respondents, their travelling pattem, and their preferences. The sample population consisted of individual travellers oi Ai'ab origin. Data for the study 'vere obtained from a variety of ways including Arabs staying in hotel, apartments and suites in the Klang Valley. Arab speaking research assistants were stationed at both the Kuala Lumpur International Airport (KLIA) and hotel lobbies to assist in the administration of the questionnaires. Key informant interviews were also conducted to gain a better understanding of Arab travellers in terms of their characteristics as well as to clarify general problems encountered by them while staying in Malaysia, particularly, when staying in Malaysian hotels.

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