Different systems of direct oil supply have been developed in order to facilitate efficient introduction of fresh lubricant to the oil gap and reduction of churning power loss in tilting pad thrust bearings. Up to now there is no documented application of the supply groove in large thrust bearings used in water power plants. The results of modeling lubricant flow in the lubricating groove of a thrust bearing pad will be presented in the paper. CFD software was used to carry out fluid film calculations. Such analysis makes it possible to modify groove geometry and other parameters and to study their influence on bearing performance. According to the results a remarkable decrease in total power loss due to avoiding churning losses can be observed in the bearing.