Out of a project universe of 270 schools of nursing offering the baccalauretate degree to generic students, a sample of 961 senior students was drawn by month of birth. Two-hundred-twenty deans and 749 students responded. Most schools are not suffering from a lack of qualified applicants of good quality or from attaining enrollment goals. Most schools are admitting a few second degree students and a few schools have developed special programs for these students. Most schools are doing special recruiting from racial and ethnic groups and about half the schools are recruiting from inner city or rural areas. Students appear to have been attracted to professional nursing because of opportunities for personal and professional growth and for career and educational mobility.