In this paper we discuss the alignment between a business model of a value web and the information systems of the participating companies needed to implement the business model. Traditional business-IT alignment approaches focus on one single company, but in a value web we are dealing with various independent businesses. Since a value web is actually a web of services, delivered by IT systems owned by different companies, to ensure alignment we need to specify the services and their properties and then map them on the available IT support in the different companies. Such mappings have to be evaluated in terms of their impact on the profitability of participating in the value web of the different companies. We propose techniques to map services to IT support and show how to do commercial trade-offs.